Guaranteeing Better Marketing,...

Copywriting isn't about typing words: it's about getting into the heads - and hearts - of your customers. 

That's the true power of marketing copy: words and stories that take you into customers' thoughts and feelings (then sell your products while they're there!)

Here's how we do it.

Find Your IDEAL Customer

• Establish your Ideal Customer
• Create a Detailed, Personal View of Who They Are
• Draft a Profile To Work From

Whenever we start a new project our first consideration is always the person you're trying to reach: they're the key to your success.

A grandmother thinks differently to a banking executive.  A surfer uses different language than a boxer.  Trying to reach a broad audience means you become less Authentic to the person you really want to talk to.

So before we write a single word we research the customers you need to reach - your most profitable and reliable customers: how they talk, what they fear, what they desire, what they need. 

We want to be able to talk to them as though they are standing in the room with us.

Find Their Voice

• Consider their reaction to what you're selling
• Match Your Voice to Theirs
• Discover Stories to Inspire the Content
• Tailor Phrases and Copy to Them

Once we know who we're talking to, we look at the products you sell and how those customers might react to them. 

What words or phrases will disuade?  What will persuade and what will attract?  Will one message be more credible than another?  Will one approach tug their heartstrings?  

Understanding this is essential.  

We work with you to discover stories that may appeal to them.  We look at your customers' own stories for inspiration.  Even three words can be a great story.  And a great story sells.

"I would recommend Tim to Anybody" Read More Testimonials

Target The Message to Where They're Reading It

• What type of marketing is it?
• Where will they see it?
• What mood are they in?

Where will your customer be seeing it?  In a car?  Online?  In a magazine?

Will they be busy/stressed/curious?  Will they be a warm or a cold lead?  Will they have loads of time or none at all?

THEN BEGIN DRAFTING IDEAS

All of this happens before we write a single word.

Once we have profiles and ideas in place we start drafting. We'll look for approaches that appeal instinctively and emotionally - funny, passionate, simple, emotive or direct: whatever is going to work best to attract your customer.

We'll come up with copy and pop you a few choices.  You're free to suggest changes.  This process can take a while and we may go through many drafts.  Only when you're 100% happy do we sign the copy off.

At the end of the process we'll invoice you for our work (agreed in advance) and hand the copyright to you.  You then use it as you like: simple.

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Focusing on results is what makes Wing different. 

We're constantly looking at what works and what doesn't.  Some would say that we're obsessed (we prefer "professional").

Our clients rely on us to improve their marketing and we always deliver.  Take a look at our Testimonials and see for yourself.

Join Us Today

Every word we type at Wing wins customers and boosts sales.

Call or email Wing today to Make Your Marketing More Pursuasive.