Copywriting isn't just about typing words: it's about getting into the heads and hearts of your customers. Once you're in there, you can stick around all day - like a film playing on repeat.
That's the true power of marketing copy: writing words and telling stories that will take you into their hearts and minds.
Here's how we do it.
Find Your IDEAL Customer
Whenever we start a new project our first consideration is always the person you're trying to reach: they're the key to your success.
A grandmother thinks differently to a banking executive. A surfer uses different language than a boxer. Trying to reach a broad audience means you become less Authentic to the person you really want to talk to.
So before we write a single word we research the customers you need to reach - your most profitable and reliable customers: how they talk, what they fear, what they desire, what they need.
We want to be able to talk to them as though they are standing in the room with us.
Find Their Voice
Once we know who we're talking to, we look at the products you sell and how those customers might react to them.
What words or phrases will disuade? What will persuade and what will attract? Will one message be more credible than another? Will one approach tug their heartstrings?
Understanding this is essential.
We work with you to discover stories that may appeal to them. We look at your customers' own stories for inspiration. Even three words can be a great story. And a great story sells.
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Target The Message to Where They're Reading It
Where will your customer be seeing it? In a car? Online? In a magazine?
Will they be busy/stressed/curious? Will they be a warm or a cold lead? Will they have loads of time or none at all?
THEN BEGIN DRAFTING IDEAS
All of this happens before we write a single word.
Once we have profiles and ideas in place we start drafting. We'll look for approaches that appeal instinctively and emotionally - funny, passionate, simple, emotive or direct: whatever is going to work best to attract your customer.
We'll come up with copy and pop you a few choices. You're free to suggest changes. This process can take a while and we may go through many drafts. Only when you're 100% happy do we sign the copy off.
At the end of the process we'll invoice you for our work (agreed in advance) and hand the copyright to you. You then use it as you like: simple.
Focusing on results is what makes Wing different.
We're constantly looking at what works and what doesn't. Some would say that we're obsessed (we prefer "professional").
Our clients rely on us to improve their marketing and we always deliver. Take a look at our Testimonials and see for yourself.
Join Us Today
Every word we type at Wing wins customers and boost sales.
Call or email Wing today to Make Your Marketing More Pursuasive.